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Search Engine Marketing Analyst

Posted by KIND Healthy Snacks on 10 Mar 2017 | Share

Job basics

  • Location: New York City, New York 10013
  • Country: US
  • Industry Types: Supplier
  • Categories: Marketing
  • Foods: Snacks
  • Employment Type: Full-Time
  • Reports to: TBD
  • # of Direct Reports: TBD
Job Description

The Search Engine Marketing (SEM) Analyst is responsible for planning, implementing, analyzing, and reporting on all paid and organic search initiatives for kindsnacks.com. The ideal candidate has at least one year of experience managing SEM/SEO for a brand or an agency and is looking for the opportunity to grow their skillset in the eCommerce space.



  • Plan, implement, manage, and optimize all paid search campaigns
  • Monitor and analyze organic search performance 
  • Perform keyword research to optimize content and improve performance
  • Provide reporting on traffic, conversion, bounce rate, search campaigns, and other relevant KPIs for kindsnacks.com
  • Work alongside the eCommerce Manager to improve site user experience (A/B testing, on-page analytics) and implement various marketing initiatives (segmented emails, retention, offline)
  • Stay up-to-date on SEM/SEO industry trends and technology


Job Requirements
  • Bachelor’s degree required
  • 1-4 years’ experience in search engine marketing preferably for an eCommerce retailer
  • A strong understanding of search engine optimization, search engine marketing, and eCommerce analytics 
  • Significant experience with Google Analytics
  • AdWords and DoubleClick certifications preferred
  • Strong understanding of Excel
  • Must be willing to work in Midtown NYC area

Desired Characteristics:

  • Kind: a person who goes above and beyond to be good to others (especially when it’s not necessary)
  • Hungry: an insatiable desire to achieve
  • Team-oriented: “the whole is greater than the sum of its parts”
  • Curiosity: a desire to constantly learn
  • Continuous Improvement: a desire to continuously get better
  • Accountable: a person who takes ownership for results and how those results are achieved
  • Ability to switch between the “balcony” and the “dance”: able to be both strategic and executional
  • A lover of the brand: we’re all passionate about the product!

about KIND Healthy Snacks

KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!


We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions.


Mission: One simple belief underpins it all: There's more to business than just profit. This belief inspired us to start the KIND Movement. Small act or big, we encourage it. Every day, our community brings us one step closer to our goal of making kindness a state of mind.