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Regional Sales Manager- Western Canada

Posted by KIND Healthy Snacks on 5 Oct 2017 | Share

Job basics

  • Location: Vancouver (North Hastings- Sunrise), BC V5K
  • Country: CA
  • Industry Types: Supplier
  • Categories: Sales
  • Foods: Snacks
  • Employment Type: Full-Time
  • Reports to: TBD
  • # of Direct Reports: TBD
Job Description

Who are we?

Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions.

From the healthy snacks, we make to the way we work, live and give back, we are committed to making the world a little kinder, because we believe that there’s more to business than just profit.

We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you found the right place.

What you'll do:

  • Work with / manage and support broker teams in a way that creates a highly motivated, effective sales team to optimize placement and sales of KIND products within assigned accounts. Establish time bound goals and objectives and assess performance.
  • Foster and manage relationships with applicable distributors, participating in sales meetings and maintaining awareness of their programs and, where appropriate, working with distributors' key account managers to increase their knowledge and awareness of KIND products.
  • Develop and manage relationships with key accounts to assist them in creating consumer demand at the store level. Work with retailer personnel and the marketing department to design creative merchandising and promotional programs tailored to customers as appropriate to the class of trade, market demographics, and retailer focus, and within allotted budget amounts.
  • Collaborate with the Managing Director, other regional managers, and Marketing to develop overall sales strategies and tactics for assigned customers. Create effective annual business plans and operating budgets, as well as mutually supportive processes and systems to ensure effective plan execution.
  • Develop monthly sales forecasts and prepare weekly analyses and reports that monitor and analyze sales activity and market trends. Conduct quarterly and/or annual business reviews with key customers, evaluating performance versus plan for various products, the effectiveness of promotions and programs, and potential for further growth with various accounts. Assess and pursue opportunities for development of new business
  • Sales, Forecast and budget management ranging from projecting future case requirements to utilization and management of trade spend software such as TradePro.

Provide ongoing education to brokers, distributors and retailers regarding the following:

  • KIND product categories in general
  • KIND products in particular
  • KIND programs and promotions
  • KIND social mission

In addition, you will manage special projects that are related to category or brand development in Canada ranging from new products go to market to channel development.

What you’ll bring to KIND

  • Deep rooted understanding of the Canadian retail CPG market
  • Strong analytical, problem-solving skills
  • Strong business acumen with an entrepreneurial spirit
  • Track record of success in key account management
  • Strong understanding of category management principles and execution
  • Ownership mindset and consistent delivery 
Job Requirements

You are…

  • Financially oriented with experience managing trade spend and forecasting
  • Motivated by tackling new opportunities and challenging yourself
  • Business savvy, innovative and passionate!
  • Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
  • Creative and strategic thinker

You have:

  • Bachelor’s degree (preferred) or equivalent work experience
  • Minimum 7-10 years relevant experience in key account management within CPG
  • Broker management is a Plus
  • Existing network of relevant relationships within the Canadian retail marketplace

What KIND offers

  • Competitive compensation, including equity in KIND!
  • Flexible Paid Time Off.  Choose what works best for you, including summer hours
  • Excellent health, dental & vision insurance, with options to fit you & your family’s needs
  • Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in office programs like Drs, Nutritionists, Yoga, Mindfulness, Chair Massages & others
  • Casual office dress code – feel free to wear your KIND gear
  • Monthly shipment of your favorite KIND bars to share with your friends and loved ones. After all, we’re all brand ambassadors!
  • Training & tuition reimbursement program, because continuing to learn matters and we support your development
  • A dynamic, ambitious, fun and KIND work environment
  • The opportunity and responsibility to be KIND everyday


At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

about KIND Healthy Snacks

KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!


We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions.


Mission: One simple belief underpins it all: There's more to business than just profit. This belief inspired us to start the KIND Movement. Small act or big, we encourage it. Every day, our community brings us one step closer to our goal of making kindness a state of mind.