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Social Media Editor

Posted by KIND Healthy Snacks on 4 Oct 2017 | Share

Job basics

  • Location: New York City, New York 10018
  • Country: US
  • Industry Types: Supplier
  • Categories: Marketing
  • Foods: Snacks
  • Employment Type: Full-Time
  • Reports to: TBD
  • # of Direct Reports: TBD
Job Description

Who are we?

Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions.

From the healthy snacks, we make to the way we work, live and give back, we are committed to making the world a little kinder, because we believe that there’s more to business than just profit.

We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you found the right place.

What you’ll do

  As the Social Media Editor you will be at the center of activity in establishing and maintaining a strong rapport with the social community and will elevate our presence across multiple platforms. You will…

  • Create, conceive and present a social media strategy that supports and sometimes drives KIND’s overall brand positioning.
  • Lead planning, sourcing and publishing the always-on monthly content calendar across all KIND owned channel.
  • Engage quickly and efficiently in pop-culture/real time/trending moments, across platforms with accurate and engaging content
  • Write compelling copy for social media posts that are true to the KIND brand & tone of voice
  • Improve KIND’s social listening capabilities in order to help drive conversations and manage risk
  • Help establish meaningful KPIs for campaigns and for the department
  • Work with Customer Service to help address & solve customer complaints, questions, and other inquiries in a timely manner
  • Produce community management guidelines & internal governance documents that reflect the overall understanding of social media and its rippling effects and communicate that to the entire organization.
  • Participate constructively in inter-departmental brainstorms and actively contribute new & exciting ideas to implement in future campaigns & initiatives.

What you’ll bring to KIND

  • An entrepreneurial spirit
  • A partnership and relationship-based approach to working across our organization
Job Requirements

You are…

  • Outgoing, quick on your feet, so immersed in social media you frequently walk into lamp posts and on the front edge of what’s new
  • A creative thinker with an entrepreneurial spirit
  • Someone who approaches all tasks and challenges with a headstrong “can-do” attitude and spirit
  • Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

You have…

  • 5-7 Years of Experience
  • BA/BS, English, Journalism or Marketing background preferred
  • Experience growing social audiences for established brands or media companies
  • Excellent writing skills
  • Experience with social media management systems, analytics and social listening tools


  • Graphic design and video editing skills

about KIND Healthy Snacks

KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!


We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions.


Mission: One simple belief underpins it all: There's more to business than just profit. This belief inspired us to start the KIND Movement. Small act or big, we encourage it. Every day, our community brings us one step closer to our goal of making kindness a state of mind.