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Sr. Digital Analyst, e-Commerce

Posted by KIND Healthy Snacks on 4 Oct 2017 | Share

Job basics

  • Location: New York City, New York 10018
  • Country: US
  • Industry Types: Supplier
  • Categories: Marketing
  • Foods: Snacks
  • Employment Type: Full-Time
  • Reports to: TBD
  • # of Direct Reports: TBD
Job Description

Who are we?

KIND is changing the way the world thinks about snacking. No longer do you have to choose between healthy AND tasty, wholesome AND convenient. At KIND, we know you can have both. In the office we also apply the AND philosophy. We seek to think boundlessly, work purposefully AND live passionately.

We are an energetic, inspired, and entrepreneurial team. We strive to operate with the highest integrity. Our company values are to be Hungry AND Kind.

From the healthy snacks we make to the way we work, live and give back, we are committed to making the world a little kinder, because we believe that there’s more to business than just profit.

What you'll do:

Based in New York City, the Data Analyst will be provide the information and insights to drive growth and success for Kindsnacks.com. You will be responsible for analyzing, reporting and identifying trends and opportunities to improve sales, profitability, site performance, retention, and overall user experience. You have experience in data analysis, are familiar with eCommerce, and are willing to roll up your sleeves to tackle solve any problem. You enjoy quantitative challenges, connecting the dots, and constantly learning.

- Continually assess sales data from kindsnacks.com to understand product trends and inform decisions
- Analyze Google Analytics data to understand user behavior and provide recommendations to improve user experience and boost lifetime value
- Build upon customer database by adding relevant information and developing customer segmentation by demographics, psychographics, lifetime value, and shopping behavior
- Develop, execute, and analyze on-site multivariate tests to improve conversion and sales
- Understand external benchmarks and performance to evaluate performance and inform decisions
- Develop and maintain daily, weekly, and monthly key metric dashboards to inform key stakeholders
- Work alongside the eCommerce Manager to manage the kindsnacks.com product roadmap, improve fulfillment and logistics, and develop long-term strategies for growth

Job Requirements

You have:

  • Bachelor’s degree required, with strong quantitative coursework
  • 3+ years of experience in data analysis or eCommerce analytics (social / digital data)
  • Strong quantitative skills – demonstrated ability to apply logical thought process to problem solving
  • Ability to analyze, synthesize and distill large volumes of data down to key takeaways
  • Must be an expert in Excel (pivot tables, what-if scenarios, data visualization)
  • Basic understanding of retail finance (revenue, gross margin, cost of goods, etc.)
  • Significant experience with Google Analytics, Omniture/Adobe Analytics, or Coremetrics
  • Understanding of A/B and Multivariate testing techniques and measurements
  • Knowledge of key digital marketing KPIs (CACs, LTV, ROAS, etc.) preferred
  • Ability to write SQL queries and experience with business intelligence tools

You are:

  • Kind: a person who goes above and beyond to be good to others (especially when it’s not necessary)
  • Hungry: an insatiable desire to achieve and win
  • Team-oriented: Collaborate well with colleagues in IT and across KIND, as well as third parties, to get results
  • Curious: a desire to constantly learn and improve
  • Accountable: a person who takes ownership for results and how those results are achieved
  • Ability to switch between the “balcony” and the “dance”: able to be both strategic and executional

What KIND offers

  • Competitive compensation, including equity in KIND!
  • Flexible Paid Time Off.  Choose what works best for you, including summer hours
  • Excellent health, dental & vision insurance, with options to fit you & your family’s needs
  • Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in office programs like Drs, Nutritionists, Yoga, Mindfulness, Chair Massages & others
  • Casual office dress code – feel free to wear your KIND gear
  • Monthly shipment of your favorite KIND bars to share with your friends and loved ones. After all, we’re all brand ambassadors!
  • Training & tuition reimbursement program, because continuing to learn matters and we support your development
  • A dynamic, ambitious, fun and KIND work environment
  • The opportunity and responsibility to be KIND everyday


At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

about KIND Healthy Snacks

KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!


We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions.


Mission: One simple belief underpins it all: There's more to business than just profit. This belief inspired us to start the KIND Movement. Small act or big, we encourage it. Every day, our community brings us one step closer to our goal of making kindness a state of mind.