about us

That’s it. bars grew from the idea that nature knows best. We agree. We believe that adding a bunch of extra stuff to natural fruit only takes away from the purity + balance that nature intended. Ingredient lists have never been this simple + this clean until now. We use only natural, GMO-free fruit + nothing else. Our goal is to make it convenient for people to get their “2-a-day”. That means that you get 2 whole servings of fruit from just 1 That’s it. bar. With taste, conveni nce + portion control, That’s it. has raised the bar on fruit.

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